Twitter owner Elon Musk announced on Sunday that the app’s world-famous bird logo will be replaced by an “X”.
Musk had said the change would happen on Monday, but he tweeted a few hours later that the “interim X logo will be live later today.”
Earlier Sunday, Musk posted a video of a flashing “X” and later answered “yes” in a Twitter Space audio chat when asked if the logo would change.
“Yeah, we’re cutting the Twitter logo off the building with blow torches,” he told an unidentified speaker.
On Sunday afternoon, the web address is x.com, A domain returned to Musk in 2017 PayPal was redirected to Twitter after it was dropped under the link.
The move from bird pictures to capital letters will be the latest big change after Twitter bought it for $44 billion last year.
Musk tweeted Changing the logo to an “X” means “embodying the flaws in everything that makes us unique.”
“Soon we’ll say goodbye to the Twitter brand and gradually to all birds,” Musk wrote.
On Sunday, Twitter CEO Linda Yaccarino said the branding change would introduce a core focus to the microblogging platform, which she said would become a marketplace for “goods, services and opportunities” powered by artificial intelligence.
“It’s an exceptionally rare thing — in life or business — that you get a second chance to make another big impact,” the chief tweeted. “Twitter had a huge impact and changed the way we communicate. Now, X will go even further and change the global city square.”
She continued, “X will connect us all in ways we can only begin to imagine.”
Musk put A new curfew in his digital town square This month, it faced heavy criticism that it would drive away more advertisers and undermine its cultural influence as a trendsetter.
The high tweet viewing limit is part of an $8-a-month subscription service introduced by Musk this year to boost revenue. Revenue has plummeted since he took over the company, laying off about three-quarters of its workforce to cut costs and avoid bankruptcy.
In May, Musk hired Yaccarino, head of advertising and partnerships at NBC Universal, to lead the platform.
Musk and Twitter need to attract advertisers after many He ran away in the early months After the takeover, he feared damage to their brands in the ensuing chaos. The changes Musk made, which allowed hateful content to flourish, have cut advertisers’ spending in part. Hurt the heart A wide area of audience on stage.
Musk said in late April Advertisers came backBut he did not give any details.
Twitter is facing competition from Meta’s new app. texts, launched this month. It was seen as an alternative to those who were soured on Twitter.
Threads is being billed as a text-based version of Meta’s photo-sharing app Instagram, which the company says offers “a new, unique space for real-time updates and public conversations.”
In the first five days of introduction, 100 million people Signed up for Threads, Instagram President Adam Moceri told Threads.